Ocean Conservation: Analytics for Corals
Empowering Coral Conservation: transforming data into impactful visual storytelling
Analytical Superpower vs Tax Relief: How Numerical Skills Came to Rescue in a Major Payroll Error
Wanna know how numerical skills can be a superpower? Read on to learn about how pension tax relief works in the UK, with the story of how I recover tens of thousands of £££ overpaid taxes for me and my colleagues.
Know the Context of Your Data
The one most important thing to know about data analytics: the data you use anchors the quality of the analysis. And knowing the context of your data is key to drawing appropriate conclusions.
This article explains why it's important to know the context of the data, and how you can go about it.
5 Data Analytics Reflections during COVID-19
5 Data Analytics Reflections during COVID-19 that also apply to business context
Quantitative Methods for Effective Customer Segmentation
Customer segmentation is a hot topic. Clear and realistic customer segmentation can help companies design differentiated products, services, and marketing campaigns.
There are many quantitative methods that one can use for effective customer segmentation. I will discuss three types in this article.
Using Data and Machine Learning to Improve ROI for Customer Retention
Having data-driven and AI-assisted decision-making at the centre of the Customer Experience functions in the business transforms the way they work – it arms them with the confidence and truths from the data.
Can predictive capabilities get front-line health services off the back foot?
Transforming Healthcare Through Data-Driven Insights.
The healthcare landscape is evolving, driven by the urgent need to adapt to the challenges posed by COVID-19. In this article (and on-demand webinar), we discuss the role of data strategies, technology, predictive analytics, and ethical data usage in reshaping the future of healthcare.