Browse my articles on…

All

Know the Context of Your Data
Analytics Bingqian Gao Analytics Bingqian Gao

Know the Context of Your Data

The one most important thing to know about data analytics: the data you use anchors the quality of the analysis. And knowing the context of your data is key to drawing appropriate conclusions.

This article explains why it's important to know the context of the data, and how you can go about it.

Read More
Quantitative Methods for Effective Customer Segmentation
Analytics Bingqian Gao Analytics Bingqian Gao

Quantitative Methods for Effective Customer Segmentation

Customer segmentation is a hot topic. Clear and realistic customer segmentation can help companies design differentiated products, services, and marketing campaigns.

There are many quantitative methods that one can use for effective customer segmentation. I will discuss three types in this article.

Read More